1-day writing for the web masterclass

1-day workshop: Writing for the web masterclass

This 1-day course teaches you how to prepare, write and edit copy for online audiences. It takes the form of group discussion and practical exercises overseen by an expert editor. Learn how to turn out compelling copy that really engages your audience.

Targeting online audiences

  • How visitors read online
  • Differences from writing offline
  • Engaging readers
  • Titles and teaser text
  • Practical exercise

Content structure

  • Inverted pyramid
  • Sentence and paragraph length
  • Chunking up copy
  • Practical exercise

Copy editing / proof-reading

  • Grammar, spelling and punctuation
  • Evergreen copy
  • Practical exercise


  • Headlines and sells
  • Content management
  • Google Trends
  • Linking
  • Practical exercise

House style

  • Developing an editorial style guide
  • Tone of voice
  • Practical exercise

Quality control

  • Standards checks

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