A long-standing partnership helping the BBC communicate its Creative Ambition, modernise safety training, and deliver critical security messaging across the organisation.
The BBC needed to communicate its Creative Ambition across the organisation in a way that felt authentic and engaging.
We created video content featuring senior leaders speaking directly to staff, capturing genuine moments that felt personal rather than corporate.
Leadership connected with staff across the organisation, making the BBC's strategic vision tangible and relatable.
Watch: BBC Leadership Communications
Modernise a 12-hour e-learning safety programme for 20,000 employees. The existing training was outdated and failing to engage staff.
Peer-to-peer learning featuring BBC staff from Entertainment, Sport, Drama, News, and Radio discussing real workplace scenarios and solutions.
A cultural shift in mandatory training, with staff finding the peer-led format more credible and applicable to their daily work.
Watch: BBC Safety Training
Provide quick, memorable guidance for colleagues to act decisively in critical situations like fire evacuations, insider threats, or access control.
Short 30-second videos showcasing exactly what to do in security situations - punchy, clear, and immediately actionable.
Relevant videos at the point of need, ensuring colleagues respond quickly and confidently when it matters most.
Watch: BBC Security Films
"Primed Media are consummate professionals and 100 per cent reliable. They offer excellent advice around video strategy. We can rely on them to deliver the highest quality every time."BBC
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